October 30, 2017
Be you’re an aspiring model or an established one, you should know that what model-type you fit in. At L’Agency, we observe that even experienced models are not aware of their model-type which model agencies don’t expect from the candidates. So, below is a quick help to understand the numerous kinds of model categories.
There are so many different types of modeling that you will find in the model industry and some models may fit into more categories than others. Here is a quick overview.
1. COMMERCIAL MODEL: Most agency models work in this category. Commercial models work for different jobs, i.e. print advertisements, catalogs, campaigns, television shows, magazines, and trade shows. There are no height or size requirements to be a commercial model.
If you do not fit the size requirements for becoming a fashion model, you can still find work and book great jobs as a Commercial model, doing fashion print and much more. This category of modeling accommodates a variety of looks, from very unique and interesting faces to best agers, the girl next door, Plus Size Models and many more.
2. PRINT MODEL: Print models are used for magazines, print advertisements, posters, calendars, campaigns, booklets, flyers, banners. Print models have an attractive face, good skin, a nice body, and a pretty smile.
3. PLUS-SIZE MODEL: These models do not fit the size requirements of mainstream modeling. They weigh more, have fuller figures, and have pretty faces. They can be hired as catalog models for plus-sized clothing brands, among many other job opportunities. Plus-sized models are able to achieve representation with modeling agencies that have a “Plus-Size” division.
4. GLAMOUR MODEL: Models in this category are considered very pretty; able to book work simply by being attractive, a nice body, and sex appeal. While there are no height or size requirements, glamour models have to be at least 18 years old. They are typically hired to appear in swimsuit, bikini, lingerie, and form-fitting attire. They will find work in magazines, music videos, calendars, etc.
5. PROMOTIONAL MODEL: A promo model is hired to represent a brand, product, or service. This category of modeling does not have a height or weight requirement; making it much easier to get into promo modeling than it is to get into many other types of modeling.
Requirements for booking paid promo work: a great attitude, outgoing nature, a nice smile, and the ability to easily adapt.
6. SPOKESMODEL: A spokesmodel is a more lucrative form of promo modeling. These models are acting as the face of the brand, being paid to attend events and make special appearances, appearing in advertisements, and traveling the country.
7. TRADE SHOW MODEL, OR CONVENTION MODEL: Another form of promo modeling. These models are hired by a company to represent their brand, product, or service specifically at a trade show or convention. These models need to be outgoing, reliable, work well with others, and take direction well. They also will be expected to work long hours, readily engage with other people, to quickly learn/accurately relay the company’s mission to consumers.
Related: 4 big myths about becoming a model
8. FASHION MODEL: Fashion models are tall, super young and thin.There are size requirements with very few exceptions made. The size requirements are usually
For Female Models:
- – Model Height Requirement: 5’9” to 6” (few exceptions might be made).
- – Model Measurement Requirement: 34-24-34.
- – Model Age Requirement: 16-21 years old.
- – Model Size Requirement: 0-4.
- – Model Weight Requirement: 105-130 lbs, proportional to height.
For Male Fashion Models:
- – Model Height Requirement: 5’11” to 6’2”.
- – Model Weight Requirement: 140-165 lbs, proportional to height.
- – Model Measurement Requirement: Waist between 29” and 32”. Shirt size between 15-15 ½ neck, sleeve size between 32 and 34. Jacket size between 40 and 42.
- – Model Age Requirement: 18-25 years old.
9. EDITORIAL FASHION MODEL: These models are the ones you find in the editorial spreads of pages like Elle, Vogue, Glamour, etc.
10. FASHION CATALOG MODEL: Catalogue models are the ones you see in the clothing catalogs, posing in a variety of outfits. Typically, only female models between 5’8” and 6’1” will find work here. Male models should be between 5’10” and 6’2”.
11. RUNWAY MODEL: Runway models are hired to use their bodies as a mechanism to display the fashion garments of a specific clothing designer. They are always tall (5’9” and up for females, 5’11” and up for males), slender, have measurements that fit the standard clothing size, and know how to walk the runway.
12. FITNESS MODEL: Fitness models are toned, in-shape, healthy, and have good muscle tone. Learn more about how to become a fitness model.
13. ART MODEL: Art models work with visual artists and are usually being required to pose while the artist interprets and creates a piece of art. They are able to use the model as a real-life visual aid. There are many mediums an art model can be asked to participate in. Some of the more common include paintings, illustrations, sculpture, and photography.
14. ALTERNATIVE MODEL: This genre of modeling does not conform to “typical” modeling standards. Many of them have tattoos, piercings, unusual hairstyles, etc.